Testimonials
Karl is a wise and imaginative marketer, who understands how product, empathy, and vision all contribute to a company’s narrative.”
SCOTT BELSKY
CHIEF PRODUCT OFFICER, ADOBE & FOUNDER OF BEHANCE
Our work with Hi It’s Us, has been nothing short of transformational. Karl is a seasoned executive that has really pushed us to reach our potential while providing just the right amount of expert guidance. He has a delightfully creative mind and is a joy to work with. As an organization we've come so far because of our partnership with him and I can't wait to see what the future holds.”
Y-VONNE HUTCHINSON
CEO & FOUNDER, SUPERESSENCE
“Karl Isaac is an extraordinarily talented CBO and CMO with a remarkable ability to drive impactful progress with astonishing speed. His vast experience allows him to swiftly grasp a project's full scope and uncover invaluable human insights and creative direction.”
ANNE MARSHALL
CMO, STRONGHOUSE SOLUTIONS
Karl and Hi It’s Us delivered a full brand system for our Agentic AI company—strategy, naming, logo and identity, website, videos, social, events, and more—in just a few short months. The work was amazing and helped us challenge tired B2B norms with a smart, distinctive, future-forward brand. They were highly collaborative, super responsive, and easy to work with. I’m grateful we partnered with them.”
PETER GUAGENTI
CEO, EVERWORKER
Do yourself a favor and find a way to work with Karl Isaac. He is highly strategic, easy to work with, and has an incredible breadth of experience that will elevate your brand.”
BILL COX
SVP, MARKETING, LYRA
When we partnered with Hi It's Us to reimagine Creative Café for Next Gen audiences, we were looking for bold. What they delivered was nothing short of brilliant: a beautifully chaotic expression of creativity that leaned into imperfection and spoke directly to Gen Z. From glitchy fonts to disco ball astronauts, they captured the spirit of now in a way only they could. We’re incredibly grateful for their fearless vision and ability to turn relatability into a brand experience that’s fresh, raw, and unmistakably real.”
MEGAN REINHARDT
PRINCIPAL COMMUNITY MANAGER, ADOBE
Having worked closely with Karl, I wholeheartedly endorse him as a brand and marketing officer of exceptional caliber. Karl has the unique ability to infuse current events into a powerful company narrative. His creative process, strategic insight, and relentless work ethic have helped propel our brand to new heights.”
DAVID MORADI
CEO, AUDIOEYE
We’re thrilled to have had Hi It’s Us guide Samsung SmartThings on this pivotal journey — which has not only shaped the brand strategy and how we show up externally; but also in providing SmartThings a North Star for how we internally think about our mission and purpose, as well as strategy and product. Karl and team were so thoughtful and collaborative throughout the entire process, mentoring me through, what has been one of the most important strategy exercises in Samsung SmartThings’ history.”
AMBER KAPPA
VP PLATFORM PARTNERSHIPS & BUSINESS DEVELOPMENT, SAMSUNG SMARTTHINGS
Working with Karl is always a high impact experience. Karl injects unique critical insights, robust decades + experience, with unique and clever innovations to communicate brand value that increases marketing impact. The journey he leads companies on has significant value alone - the destination is even better. I’ve worked with Karl across multiple companies - tackling complex customer journeys and brand challenges. At PayItl, with his help, we zeroed in on the core customer value proposition in a unique way that was integral to a successful new brand campaign."
SCOTT HARRIES
SVP, MARKETING, PAYIT
Throughout the past few years, Karl has not only been a mentor to me but also a friend. His guidance has had a profound impact on my career, shaping it in ways I could not have imagined. He has gone above and beyond by introducing both my team and I to industry-leading creatives, exposing us to new perspectives and ideas. It is rare to find someone as genuine and caring as Karl in this industry, and his passion is contagious.
Karl’s support has been invaluable to our entire brand team. He joined us as an advisor during a challenging period in our company. We were undergoing a management transition while attempting to launch multiple brand campaigns. Without a designated internal leader, his guidance was instrumental in the pursuit of our first major ad agency. From defining the agency criteria to the selection process and maximizing our relationship with them, Karl played a crucial role in ensuring our success.
Every conversation I’ve had with Karl has been a treasure trove of insights and knowledge. He has an uncanny ability to leave me inspired and motivated to push the boundaries of my own capabilities. His dedication to our team’s success and his unwavering support have made him an invaluable asset to our brand. I am truly grateful for his presence and always appreciate a meeting with the man behind the red glasses.”
BRANDON REALMONTE
BRAND CREATIVE DIRECTOR, ZOOM