Karl Isaac

I’m a Fractional Chief Brand and Marketing Officer and Advisor that’s worked at and with some of the world’s leading brands and lesser known startups. I approach things a bit differently. In everything I do, I’m hands-on and teach as I go. After all results are never just about the work itself, it’s always about the people. I’m here to help bring out the best in your company, teams, and leaders by bringing out the best in your brand.

BIO

For the past 20 years, Karl has been giving brands chiropractic adjustments while client-side at Microsoft, Adobe, Ebay, and Apple and agency-side at Razorfish, Landor, and the global brand studio he founded Hi It’s Us.

Now, as a Fractional Chief Brand and Marketing Officer and Advisor he’s helping companies and marketing leaders define, grow and accelerate brands by better connecting to culture, embracing digital, and uniting through a common vision on a global scale.

Karl has worked extensively with and in the world’s top advertising, brand, and design agencies and has built in-house agency teams and brand innovation labs.

As a leading brand spokesperson, he has presented at SXSW (2x), DMEXCO, AIGA National Conference, Digiday, and Interbrand events and has been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, CMO.com and beyond.

Karl holds an MBA from Duke University with focus on Marketing and Technology, Master of Architecture from UCLA with focus on Design, and BA from Hampshire College.

Info

Examples of digital brand transformations I’VE leD:

eBay’s first-ever, unified global brand repositioning (2016-2018). Karl led the team delivering a new brand strategy, brand design system, research and measurement framework, and global brand campaign ‘Fill Your Cart with Color’. The rebrand extended beyond marketing to include culture-building, updates to product experience, and innovative ways to reach new audiences such as through chatbots in FB Messenger.

Adobe’s brand transformation (2012-2016) as part of its historic shift from desktop software to cloud-based services, from desktop products to mobile apps, and from creative category leadership to digital marketing leadership.

Microsoft’s largest-ever global consumer campaign (2007-2008). The ‘Windows: I’m a PC’ campaign was a $300M global competitive response to Apple which delivered statistically significant gains in brand preference and dominated the market on and offline.


SERVICES

See how I can help your brand better reflect culture, embrace digital, and unite through a common vision on a global scale.