Helping
Businesses Build Successful Brands.

SERVICES

I WORK WITH CLIENTS IN ONE OF THREE WAYS:

Advisor

I provide coaching, mentoring, and reviews of your team’s strategy and executions. 
I bring decades of real-world experience to your unique situation. We’ll move fast, review work and org design, and lay the groundwork for enduring, scalable, high impact results.

PROJECT-BASED

Guiding projects and doing the work collaboratively with your teams. 
This is a hands-on approach, with a teaching element. We’ll do the work together, learning as we go. The work gets done and your teams will understand exactly how we did it, so they can own things going forward.

Operational

Building out and managing your company’s marketing, brand, creative, and/or comms teams.


We’ll define and set priorities, recruit critical talent, get the Board on board, and achieve the results needed to accelerate your brand and business.

ACTIVITIES

  • Serve as interim Chief Brand Officer and/or Chief Marketing Officer.

  • Develop investor pitches and Board of Directors presentations.

  • Coach senior execs and teams to build, launch, and reposition brands.

  • Recruit, build, and organize brand and marketing teams.

  • Develop and deliver integrated brand campaigns including films, social, and digital marketing elements.

  • Deliver brand playbooks that provide needed guidance for brands including local and global guidance.

  • Oversee comms and thought leadership and guide teams and agencies to generate notable press coverage.

MORE specifics on HOW I CAN help:

  • Develop brand strategy, brand purpose, brand architecture, messaging, positioning, and brand narratives.

  • Generate brand names that are memorable and distinctive and advise or oversee naming process.

  • Develop creative concepts, in fun and collaborative environments, to demonstrate the short and long-term potential for brands.

  • Lead team workshops to define strategies, creative, and priorities at local and global level.

  • Develop sales pitch decks and sales narratives aligning the brand message with the sales story.

  • Define brand measurement frameworks, scorecards and priorities and conduct brand research.

  • Create or evaluate brand design identities and systems.

  • Define performance marketing strategy and keywords for SEO.

  • Oversee design, development, and launch of websites.

  • Guide media strategy and planning.

  • Identify the right agency and freelance talent and help guide your agency pitch process.

  • Build in-house brand innovation labs and work with your teams to bring ideas to life.