Her career has spanned a wide variety of categories and clients— from Yoplait to Hennessy, Google to Clearasil— and has always been driven by an obsession to understand the peculiarities of consumer behavior. She has been fortunate to work with some of the most creative minds at some of the world's most awarded creative agencies (Barton, Droga5, 72andSunny). Prior to agencyland, she was a luxury goods buyer, and really misses the discounts.