GINGER XIANG IS A GLOBAL BRAND STRATEGIST

Ginger specializes in lifestyle / luxury marketing, product innovation, cultural translation and qualitative research.

In her 15 years of work across three continents, she has launch campaigns for some of the world’s most iconic brands - The Ritz-Carlton, Tiffany & Co. L’Oréal, Adidas, Puma, IMAX, eBay and Instagram, and lead strategy at several of the industry’s most awarded agencies including W+K, 72andSunny and Team One / Saatchi & Saatchi.

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